Founded in 1964, ROEN has always been active both as manufacturer and as importer of dental products.
Today the product portfolio includes over 1200 items for dentists and dental technicians distributed by over 200 dental depos in Italy and by several importers in over 24 foreign countries.
Constant attention to customer needs, innovative products and efficient organisation have determined a continuous company growth, consolidating a leading position in selected market segments.
Managed by young and dynamic directors, ROEN is today a modern structure exploiting the most innovative information, management and manufacturing technologies in order to continue to serve its customers with growing satisfaction.

Products
All products manufactured by ROEN derive from the strong cooperation between marketing, R&D and quality control functions, while imported products are accurately selected and tested from qualified suppliers with "state of the art" technology.
Due to the intense cooperation with the scientific research community, the company had actively contributed to the evolution of the dental practice launching leading products both in conservative dentistry, infection control and in surgery.
ATD, Defender, Fiber-Link, Clear-Link, Microbrush, OsteoBiol, Kimberly-Clark, Twin-Go and GDS are just some of the most popular products manufactured or distributed by ROEN: browsing trough the on-line catalogue will help you to discover many new interesting products and will allow you to retrieve useful additional information on the products already used or known.

Internet as business strategy
Internet is a deep revolution in the way people and companies communicate, reducing dramatically costs and typical information delays of the traditional channels: today you can browse trough the ROEN web catalogue and retrieve in real time all products available, with always updated prices and special offers.
Over the last two years ROEN ha invested considerable resources on Internet technologies to connect its internal information / organisation systems with all the external information users interacting with the company: this task has been achieved integrating the company data-base with the on-line website data base.
Transferring relevant and updated information to the specific user with and increasing level of accuracy is in fact a critical factor to raise the customer service standards of both the company and its distribution network, enabling them to (manage) successfully the competitive challenges of the years to come.

Corporate goals
Product quality, state of the art communication, fast delivery terms and reliable after sale service are ROEN's primary goals.
And this is all to contribute making your work a pleasure: the pleasure of working for a smile.